Outline

I.  Thesis Statement and Introductory Paragraph
	A. General Topics to Cover
		defining art and architecture
 		noting exceptions
 		four pieces of conception and perception
 		the importance of function
		existence of beauty and futility of ornamentation
		truth and good as better than being new and change
	B. Thesis Statement Itself
		Establishing the contrast between art and architecture, Adolf 
		Loos identifies the two-pronged mantra of functionality and 
		evoked emotions of architecture, reflecting on the perversity 
		of ornamentation too often lauded by the surrounding fin-de- 
		siecle Viennese society's attempt to hide mediocrity beneath 
		the novelty of modernity.	

II.  What We Know of Art
	A.  What Art Is
		Non-functional creations
	B.  What Art Tries to Do  
		like Kokoschka's work, art is to disturb 
		good art can still fail to be aesthetically pleasing
		successfully causing  discomfort is what makes art good: 
		succeeded in attaining goal
		Tries to cause/arouse emotions  
		quote about causing discomfort

III. What We Know of Architecture
	A.  What Architecture Is
		Functional volume-space enclosure.
	B.  What Architecture Is Meant to Do  
		Tries to cause comfort 
		serves purpose/function
		accomodates

IV. Why Art and Architecture are Exclusive From Each Other
	A.  Why Art Isn't Architecture 
		art doesn't have to please everyone
		isn't needed/fulfills no requirement
		responsible to no one
		draws people away from comfort
		revolutionary
		shows new direction and the future
		fulfills no function
		hated by man
		quote about artist and art being revolutionary
	B.  Why Architecture Isn't Art
		architecture/the house isn't a private matter
		made to fill a requirement
		responsible to everyone
		serves and provides sense of  comfort
		conservative
		thinks of the present
		fulfills a function
		loved by man.

V. Exceptions to the General Exclusion of Architecture from the Realm of Art
	A.  What Two Pieces of Architecture Are Also Art  
		The tomb and the monument.
	B.  Why The Exceptions Qualify as Art
		Architecture whose purpose is to cause emotion with its 
		appearance
		function existing solely on the visual plane
		no concrete or internal functionality/purpose

VI. Art and Architecture: Perception vs. Conception
	A.  Four Architectural Themes in Loos' Work and Ideology
		1-visual surface
		2-material structure  
		3-space-volume  
		4-finality
	B.  Viewing Art and Architecture From Two Vantage Points
		A. Perception
			viewing above four in the numerical order: 1 2 3 4
			how art is seen and created
			how it is perceived is more important than how it 
			was realized
		B. Conception
			viewing about four in reverse order: 4 3 2 1
			how architecture is created to serve the purpose
			how it was conceived to serve the purpose 

VII. The Spectrum of Function to Ornamentation
	A.  Function
		1. Meeting Physical Need
			being functional means neither bland nor ugly
			not just enclosed space 
			customized to serve a specified purpose
			quote about burial site as architecture
			raumplan
		2. Creating Appropriate Atmosphere
			fulfilling perceptual ideals through successful 
			conceptual-order 
			construction successfully causing manifestation of 
			appropriate feelings for desired function architecture 
			evokes sentiment, must find sentiment from previous 
			successful examples, bank example, Q27 sending a 
			message to the customer 
			quote about building a thought- idea epitomized 
			in architecture
			quote about linguistic relationships
	B.  Ornamentation: Negative Supplementations
		didn't like excess decoration: ornamentation
		ornamentation as waste of manpower and therefore health
		ornamentation for itself is pointless and worthless
	C.  Beauty Both Within and Separate From Function
		beauty found in functionality
		being functional is better than beauty and ornamentation
		function alone doesn't guarantee the object is beautiful
		material and workmanship make up for the lack of, and are 
		better than decoration

VIII. Achieving A Happy Medium:  Rules to Build By
	A.  Defining Beauty in Objects:  Locating Perfection 
		beauty exists where to supplement or subtract destroys 
		perfection
		where does the plain halt and frivolous begin?
		quote about ornament fine, that which goes away on it's own 
		is gone for good/fine, Q24
		achieves perfect balance of function and decoration
	B.  Build What is True and Best Over Building for the Sake of Change, 
	Fashion, or Modernity 
		quote- truth regardless of being out-moded over change to 
		appease drive for modernity quote- what is best is better 
		than what is new for the sake of being new/change fashion is 
		unimportant 
		quote about no problem with tradition, should go back, Q23
		quote that historical references in architecture are fine, 
		only hiding truth being seeming-truth is bad, Q21

IX.  Critiquing Societal Applications of  Function and Ornamentation in 
fin-de-siecle Vienna and the U.S.
	A.  Positive Perception of Viennese Society (Musil's quote)
		1.  Ethical and Aesthetic Drives
			much ethical and aesthetic activity in vienna
			viennese culture is looking for new creativeness
		2.  Heading From Past to Future
			aiming towards the future with new art, trying to 
			master the future
		3.  Denial of Decadent and Morbid Themes in Vienna
			impression of morbidity and decadence expressions 
			of attempts to leave the past
	B.  Loos's Negative Perception of Vienna
		1.  Failure of Rules to Live By
			railed against local architects, Hoffman, z.b, 
			for manner of building
			disliked use of historistic architecture
		2.  Supply and Demand of Architecture
			nature of the builder to build in cheapest, most 
			artistic and true manner
			people don't like plain, demand nonfunctional 
			ornamentation
		3.  Sickness and Death from Immorality of Ornamentation 
		in Vienna
			a. Loos on Musil's Denied Morbidity and Decadence Themes
				considers them true death/eros themes
				historistic style and ornament for modern 
				creativity by young is wrong 			
			b. Loos Condemned Ethical and Aesthetic Drives	
				ornament is immoral 
				ornamentation wasting manpower and health 
				quote in VI.B 
				pursuit of aesthetic is then not ethical 
				via immoral and wasting health
		4.  Problems Found in Attempting to Hide Reality	
			a.  Attempting to Veil Truth in Society   
				quote that society hiding its poverty is 
				a miserable one
				potemkin's fake villages to beautify 
				landscape for Czarina Catherine
				loos says vienna is our version of 
				Potemkin's villages
				fake facade created beauty but was empty 
				of purpose
				trying to hide reality
				quote on ornament, papuan tattoing as art and 
				conveying idea versus decoration to hide 
				mediocrity, Q25
			b.  Causing Confusion
				kraus quote about urn vs. chamber pot
				adolf loos and kraus show the difference 
				between objects
				ornamentation causes people to mistake 
				one object for another
				function becomes ambiguous
	C.  Loos's Perception of U.S. as Favorable Contrast to Corrupt 
	Viennese Society 
		1.  Success of Rules to Live By
			lived in NY in his youth
			america had a more ideal society than vienna
			liked U.S. architecture, skyscrapers
			quote about it being useless to modify functional 
			objects, admiring US and england, Q22
			passes criterion-fusion of beauty and utility, as 
			seen in VII
		2.  Value Found in Utility over Decoration in American Society 
			supply and demand (as in VIII.B.2) is different here 
			place value on different aspects of architecture, so 
			architecture exists differently egalitarian and 
			utilitarian societal aspirations
		3.  Health and Life from Functional Forms in American Society
			a. Life and Vitality in America-Contrast to Vienna 
				unlike viennese morbidity and decadence 
				society full of vitality contrast to viennese 
				death/eros themes
			b. Successful Ethical Drive Contrary to Viennese 
			Aesthetics 	
				musil ideas of positive ethical and aesthetic 
				goals don't fit together 
				aesthetic not important excess ornamentation 
				is immoral
		4.  Building in Praise of Truth	
			a.  Truth Idealized in Society   
				society is good and vital because aspirations 
				to utility
			b.  Lack of Confusion
				since function is apparent there's no 
				confusion in society

X.  Artists and Friends Influential in Loos' Work and Ideology  
	A.  Art Movements
		art nouveau was big at the turn of the century-sensualism 
		and decorative obsession
		list of other art movements he wasn't associated with 
		Kraus, Loos, Schoenberg, Wittgenstein, Trakl, Kokoschka 
		exceptions to art nouveau
		never resolved which movement loos fit into, doesn't need 
		to fit, explained on his own
	B.  Influential Artists and Friends
		1.  Wagner
			ornamentation decoration as a skin, not heavier 
			additions
			quote about material as cladding versus clad 
			material, Q20
			Wagner as craftsman quote
			connection of shapes oft-used by Loos: same as 
			Wagner's use of shapes 
		2. Semper (german)
		3. Kokoschka
			supporter of Kokoschka as artist
			how Kokoschka's work would fit in a Loos house
		4. Friends with Kraus
			Kraus made urn v. chamber pot quote
		5. Friends with Schoenberg
		6. Friends with Altenberg
			picture/mosaic done by Altenberg for Loos in his 
			Kaertner Bar
		7. Engelmann
		8. Mach
		9. Wittgenstein

XI. Utilization of Various Architectural Elements 
	A. Materials
		like above: material and workmanship better than/makes up 
		for lack of decoration	
		wood
		marble
	B. Colors
	C. Shapes 
		the cube
		the stepped pyramid (like Wagner)
		spheres 
		cylinders
		rectanglular columns
		grid patterns
	D. Ceilings
		ceiling of Kaernter Bar in stepped pyramid/cube form like 
		Wagner's work
		grid of cubes with spherical center
		tend to be plain in public, grid shapes in private
	E. Floors
		parquet wood floors
		oriental rugs
		tile motifs
	F. Outsides v. Insides
		external facades vs. internal decoration-aesthetic aspect 
		of inside vs. outside.
		quote- expressive external facades on public buildings to 
		preserve urban fabric				
		quote- outside of house 
		should be discrete, inside of house should reveal house's 
		richness
		quote- building should be dumb on outside and reveal 
		their wealth on the inside
		outsides of (private) buildings have no message-reference 
		Kraus and Steiner, VI.A.
XII. Conclusion